Canto XXXIV

Integrated Branding System

Canto XXXIV is a speakeasy bar that is branded around Dante Alighieri's The Inferno, with a focus on his 34th poem where Lucifer was introduced. Each drink corresponds to one of the nine circles of hell: Treachery, Limbo, Lust, Heresy, Fraud, Gluttony, Violence, and Greed.